KIDS

When you've had a cat called Monty, a Monkey called Simon and a rabbit called Malcolm in the family then naturally the next thing on the list is a wild bear called Michael.

Michael is an important name to us for a couple of reasons it reflects safety and sanctuary whilst offering exciting adventures and we didn't want our bear to have a predictable name, we wanted him to be important. We only gave him his name recently, so here he is - introducing Michael!

Hand drawn by us he's the centre piece to a life full of adventures and the front man of Wild Bear Club. Very fitting.

Wild Bear Club is one of our flagship ranges, we can't quite remember how he came to be, but the design on sale today is version three of a well developed idea that has evolved overtime. Our bear is now grown up and loves an adventure and he's hoping you'll take him on an adventure or two.

There are rules with this wild bear though;

Keep him safe and he'll keep you safe!

Never shy away from an adventure and treasure every single one.

Try your best to make memories with him, because fun memories are the best.

So grab your little one one of our hoodies or t-shirts and embark on the some amazing adventures.